PFC - The Automated Sales Machine
Sales · 2024 · PFC

PFC - The Automated Sales Machine

The Challenge

Sales teams were losing hours every day to manual work: searching government platforms (SaferWeb), copying data, and miscalculating time zones. Processing a single lead took up to 5 minutes. Slow reaction times meant losing contracts to faster competitors.

Our Solution

We replaced manual data entry entirely with automated extraction (Puppeteer). The agent enters only the MC or USDOT number — the system instantly fetches the company's address, fleet size, and contacts from the government database. Calls and SMS messages are initiated with a single click directly from the CRM (RingCentral). A timezone-aware calendar prevents calls at inappropriate hours. Email templates include an auto-generated savings calculator built on the extracted data, proving the offer's value with real numbers.

In numbers

0s

lead processing, down from 5 minutes

0%

of team time goes to closing

0

click for calls and SMS

Before / After

BeforeAfter
Minutes lost searching government registriesOne MC or USDOT number brings the whole company profile
Data copied and retyped with errorsContact and fleet data extracted automatically
Calls at the wrong hour, deals goneA timezone-aware calendar protects every conversation
Offers written by handEmail templates with an auto-built savings calculator

How we built it

01

Understanding the sales floor

We sat with the agents and counted every minute spent on admin work instead of selling.

02

Extraction before input

Manual entry was replaced with automated pulls from the government database.

03

Communication inside the CRM

Calls, SMS and emails collapsed into a single click each.

04

Proof with real numbers

Every offer now carries a savings calculation generated from the extracted data.

Technologies Used

Next.jsNode.jsPostgreSQLPuppeteerRingCentral API

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